Essay On Marketing Planning Process

Sunday 23 September, 2012 Macdonald (1995) suggests that several stages have to be completed in order to arrive at a strategic marketing plan. These are summarized in the diagram below: Marketing Planning Process The extent to which each part of the above process needs to be carried out depends on the size and complexity of the business. In a small or understudied business, where senior management have a strong knowledge and detailed understanding of the overall business, it may not be necessary to formalism the marketing planning process.
By contrast, in a highly diversified business, top level management will not have knowledge and expertise that matches subordinate management. In this situation, it makes sense to put formal marketing planning procedures in place throughout the organization. From the diagram, the main components of a marketing plan can be summarized as: Component of the plan Description Mission statement A meaningful statement of the purpose and direction of the business Corporate objectives The overall business objectives that shape the marketing plan Marketing audit The way the information for marketing planning is organized.
Assesses the situation f marketing in the business – the products, resources, distribution methods, market shares, competitors etc Market analysis marketing planning process By reckon SOOT analysts An assessment of the firm’s current position, showing the strengths ; weaknesses (internal factors) and opportunities and threats (external factors) Marketing objectives and strategies What the marketing function wants to achieve (consistent with corporate objectives) and how it intends to do it (e. . Anions, Porter) Marketing budget Usually a detailed budget for the next year and an outline budget for the next 2-3 years Action plan The detailed implementation plan
Approximate price: $22
We value our customers and so we ensure that what we do is 100% original..

With us you are guaranteed of quality work done by our qualified experts.Your information and everything that you do with us is kept completely confidential.You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.The Product ordered is guaranteed to be original. Orders are checked by the most advanced anti-plagiarism software in the market to assure that the Product is 100% original. The Company has a zero tolerance policy for plagiarism.The Free Revision policy is a courtesy service that the Company provides to help ensure Customer’s total satisfaction with the completed Order. To receive free revision the Company requires that the Customer provide the request within fourteen (14) days from the first completion date and within a period of thirty (30) days for dissertations.The Company is committed to protect the privacy of the Customer and it will never resell or share any of Customer’s personal information, including credit card data, with any third party. All the online transactions are processed through the secure and reliable online payment systems.By placing an order with us, you agree to the service we provide. We will endear to do all that it takes to deliver a comprehensive paper as per your requirements. We also count on your cooperation to ensure that we deliver on this mandate.