5 pg

 
Pitching the Story
MPR professionals need to persuade connectors to use their message. It must be positioned as newsworthy. Common themes defining newsworthiness often include the following:Firsts
Trends
Local, quirky personalities
The underdog
Impact on the audience
Something of an unusual naturePart 1: Pre-Pitch
Select a company to create a story that you wish to shop to a media outlet. Use the following guidelines:Provide a brief overview of the company.
Describe the media outlet being pitched. Include information on its target audience (the media outlet must be real).Part 1 of the Individual Project should be 1 page in length. Be sure to cite your resources.
Part 2: Writing an Effective Pitch LetterWrite the pitch letter, which should include the following:An attention-grabbing opening
The “hook”
Background information supporting the pitch
Support materials
The action stepPart 2 of the Individual Project should be 2 1/2 pages in length. Be sure to cite your resources.
Part 3: Follow-up and Other ConsiderationsDescribe your follow-up plan.
Discuss the special considerations for pitching a blogger.Part 3 of the Individual Project should be 1 1/2 pages in length. Be sure to cite your resources.
Your assignment should contain a cover page, an abstract page, and a reference page in addition to the body. The body of the paper should be 5 pages, starting with a brief 1-paragraph introduction and ending with a short conclusion
Approximate price: $22
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