audience analysis

Answers to exercise questions
Step 1  Read and analyze the case study below. Case study: You are preparing a persuasive speech. The goal of your speech is to convince an audience of the value of allowing employees to work from home at least one day per week.
Audience analysis before the speech: As you are starting to prepare your speech, you decide to send a survey to the audience members to determine some information about them. Eighty percent of the audience members respond to your survey. Your compilation of the responses to the survey questions are indicated in the following table: Question% of Respondents Who Answered Yes% of Respondents Who Answered No  Do you live more than 10 miles from your workplace? 70% 30%   Does the majority of the type of work that you do involve working on tasks that could be done from virtually any location? 50% 50%   Is your work performance judged primarily on tasks you perform versus managing others? 80% 20%   Do you believe conserving energy is an initiative that you should try to support? 70% 30%   Does your work environment contain more potential distractions than your home environment? 40% 60%    Audience analysis during the speech: While you are delivering your speech, you pay attention to the nonverbal signals the audience members provide. The following table summarizes the audience member behaviors that you notice: Your StatementAudience Behavior  Allowing workers to telecommute at least one day a week can lead to increased employee productivity. One audience member crossed their arms and looked at the clock on the wall.   Telecommuting saves gasoline and helps reduce traffic and air pollution. A few audience members maintain eye contact with you and nod.   Allowing employees to telecommute potentially allows employers to reduce their real estate footprint. About half the audience members look confused.   Setting up a home office and adhering to a normal work schedule is one way to be productive when working from home. Most audience members look interested, and a few sit up straight and have questioning expressions.    Audience analysis after the speech: After you finish your speech, you go into the lobby where refreshments are being served. As you wait in line, one of the audience members approaches you and says:“I enjoyed your speech. There are a few points that you made that I am not sure I agree with, but overall I can see some potential value in allowing employees to telecommute one day per week. Can you recommend any sources where I might be able to find data to show to some other managers at my company that support your claim that allowing workers to telecommute can lead to increased productivity?”
Step 2  Answer the questions. SEE THESE QUESTIONS. COPY AND PASTE THEM ONTO YOUR PAGE AND THEN RESPOND TO THEM. Make sure you label them sufficiently. This is college, so please make it very clear to the instructor what you are responding to and how. Label, use spacing, capitalization, and bolding to help distinguish the parts of your response. Make sure you place your name on your paper.
Copy and paste the following three sets of questions about the case study and paste them into a document, then address them directly underneath each one. Please make sure you are copying and pasting the questions and then responding directly underneath each one with a complete and clear response. Justify each one with an example or reason.
Before
Which survey question and corresponding results provide the most evidence of audience support for your goal prior to the audience members hearing your speech? Justify your answer.
Which question and corresponding results provide the most evidence that it might be difficult to achieve the goal for your speech? Justify your answer.
What would you do during the speech preparation phase to maximize the likelihood of convincing this audience that your position is valid? Provide some specific steps you would take to prepare your speech to meet the needs of the audience based on the survey results.
 
During
Which audience behaviors during the speech seem to indicate support for the statements you made? What could you do during your speech delivery to capitalize on the apparent support?
Which audience behaviors during the speech seem to indicate opposition to the statements that you made? Describe what you would do during your speech delivery to try to overcome the apparent opposition.
Do any of the listed audience behaviors imply anything other than support or opposition? If so, which behaviors? What would you do during your speech delivery to respond to this behavior or these behaviors?
 
After
Assume you are going to deliver the same speech to a different audience the following week. Based on the verbal feedback you receive after the speech from the audience member, what steps would you take to improve the speech for your next delivery?
If none of the audience members approa
Approximate price: $22
We value our customers and so we ensure that what we do is 100% original..

With us you are guaranteed of quality work done by our qualified experts.Your information and everything that you do with us is kept completely confidential.You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.The Product ordered is guaranteed to be original. Orders are checked by the most advanced anti-plagiarism software in the market to assure that the Product is 100% original. The Company has a zero tolerance policy for plagiarism.The Free Revision policy is a courtesy service that the Company provides to help ensure Customer’s total satisfaction with the completed Order. To receive free revision the Company requires that the Customer provide the request within fourteen (14) days from the first completion date and within a period of thirty (30) days for dissertations.The Company is committed to protect the privacy of the Customer and it will never resell or share any of Customer’s personal information, including credit card data, with any third party. All the online transactions are processed through the secure and reliable online payment systems.By placing an order with us, you agree to the service we provide. We will endear to do all that it takes to deliver a comprehensive paper as per your requirements. We also count on your cooperation to ensure that we deliver on this mandate.