BBA 212 KNOWLEDGE MANAGEMENT FINAL EVALUATION Task brief & rubrics
Task
The final assignment will consist of a term paper that will allow students to delve deep how knowledge management processes can help businesses keep the
innovative edge, that will allow them to survive and thrive in the knowledge age.
• The assessment is individually graded
• The assessment is a written assignment
• All standard academic protocols and qualititative measures must be followed
• The student must build a coherent discussion or argument in an essay format, analyzing theories and models. Case studies may be referred to when
providing examples. The structure of each response should include an Introduction, a Body of Analysis, and a Conclusion
• Students must write in complete sentences and develop paragraphs. No bullet points are allowed
• QUESTION: In the knowledge and globalized age, where information and knowledge is not anyone’s monopoly, businesses have to compete for every
dollar and keep innovating at a rapid pace – as whatever product or services they provide can be easily replicated. We have witnessed great numbers
of businesses being disrupted by new-commers in almost every sector. Furthermore, today, competition is also cross sectors (eg: Google for
autonomous driving). Therefore, how can businesses survive and thrive in this competition for innovation in a world where everything can be copied?
How does knowledge management help in this (innovative) process?
The assessment seeks to:
o Critically assess the the need for businesses to keep innovating
o Apply the priciples and theories of knowledge management in the innovative processes
o Analyse what makes certain businesses adapt to the realities of the knowledge age.
Formalities:
• Wordcount: 2500-3000words
• Cover, Table of Contents, References and Appendix are excluded from the total word count.
• Font: Times New Roman 12
• Spacing: 1.5
• Text alignment: Justified.
• The in-text References and the Bibliography must be in Harvard’s citation style.
Weight: This task is 60% of your total grade for this subject.
It assesses the following learning outcomes:
• Outcome 1: a comprehensive understanding and awareness of knowledge management principles and its relation to innovation.
• Outcome 2: able to analyse, contextualise and argue on the importance of knowledge management in the innovative processes.
• Rubrics
Exceptional 90-100 Good 80-89 Fair 70-79 Marginal fail 60-69
Knowledge &
Understanding
(20%)
Student demonstrates
excellent understanding of
key concepts and uses
vocabulary in an entirely
appropriate manner.
Student demonstrates
good understanding of the
task and mentions some
relevant concepts and
demonstrates use of the
relevant vocabulary.
Student understands the
task and provides minimum
theory and/or some use of
vocabulary.
Student understands the task
and attempts to answer the
question but does not
mention key concepts or uses
minimum amount of relevant
vocabulary.
Application (30%) Student applies fully
relevant knowledge from
the topics delivered in
class.
Student applies mostly
relevant knowledge from
the topics delivered in
class.
Student applies some
relevant knowledge from
the topics delivered in
class. Misunderstanding
may be evident.
Student applies little relevant
knowledge from the topics
delivered in class.
Misunderstands are evident.
Critical Thinking
(30%)
Student critically assesses
in excellent ways, drawing
outstanding conclusions
from relevant authors.
Student critically assesses
in good ways, drawing
conclusions from relevant
authors and references.
Student provides some
insights but stays on the
surface of the topic.
References may not be
relevant.
Student makes little or none
critical thinking insights, does
not quote appropriate
authors, and does not
provide valid sources.
Communication
(20%)
Student communicates
their ideas extremely
clearly and concisely,
respecting word count,
grammar and spellcheck
Student communicates
their ideas clearly and
concisely, respecting word
count, grammar and
spellcheck
Student communicates
their ideas with some
clarity and concision. It
may be slightly over or
under the wordcount limit.
Some misspelling errors
may be evident.
Student communicates their
ideas in a somewhat unclear
and unconcise way. Does not
reach or does exceed
wordcount excessively and
misspelling errors are
evident.