MGT323
Week 4 Discussion
Prior to beginning work on this discussion forum, read Chapter 10 of your textbook and Macnish and Ana’s (2019) article, Case Study—Customer Relation Management, Smart Information Systems and Ethics (Links to an external site.) .
Based on the content presented in these readings, describe the strategic importance of CRM, and discuss how the digital world has transformed CRM practices and relationships between customers and companies.
Week 4
Prior to beginning work on this discussion forum, read Chapter 9 of your textbook, the Villena and Gioia’s article (2020), A More Sustainable Supply Chain: Companies Tend to Focus on their Top-Tier Suppliers, But the Real Risks Come Lower Down (Links to an external site.) . Lastly, watch the video, The Breakdown of Global Supply Chain (Links to an external site.) .
When making purchasing decisions, should a corporation reduce its ethical standards in order to allow the company to compete internationally? Take a position and defend your answer.