Alphabet Who and What Drives the Strategy?

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Please refer to the Case Study attached to answer the questions below.

Questions:
1.Explain how Googles strategy has been developed over the years.

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2.What are the strengths and weaknesses of its approach?

3.In what ways should Googles approach to strategy development change in the future?Explain this by carrying out a McKinsey’s Three Horizons Analysis.

Attached is also another essay on this topic for reference.