Before plunging into digital marketing a company must follow few simple strategies like:Setting Goals: It implies finding out the target that the company wants to achieve like target more customers target to move ahead of competitor and target to get more recognitions.Market Funnel Creation: A company who expertise in creating a good market funnel is expected to face lesser risk. It involves tracking the expected moves of the consumers and implementing strategies likewise.Call-to-Action: It is a way to channelize customers into the company’s page to collect information. Call-to-Action is conducted by sending text or picture messages to customers and influencing them to visit a certain website through given links.Traffic optimization: By ensuring keyword strategy use of social media quality contents and website optimization a digital marketing strategy can aim their targeted customers towards themselves. Splash fashion used the social media like Facebook Twitter etc. to reach out to their customers while they are busy socializing (Thoring 2011).How much do you think timing can impact such strategies effectiveness?Kindly answer in details and provide in-text references.