cash conversion

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Purpose of Assignment 
The purpose of this assignment is to help students gain a better understanding of calculations of cash flow and strategies to increase it. 
Assignment Steps 
Select a multinational company from the following industries: Retail
Pharmaceutical
Computer Hardware
Manufacturing
AutomotiveNote that the industries listed above are suggestions – feel free to utilize an organization from any industry that has publicly listed financial statements.
Review the selected company’s most recent financial statements and remember to cite your source in the paper. 
Calculate the following cash conversion cycle ratios based on the financial statements utilizing Microsoft® Excel® as a tool (the spreadsheet is not the assignment and should not be submitted). We will use this figures in the 700 page paper in the identified section below.Average inventory
Inventory turnover rate
Average account receivable
Account receivable turnover
Average collection cycleNext, in a 700 word paper, discuss the importance of the cash conversion cycle, including and in this order:Discuss the purpose of the cash conversion cycle and its components.
Analyze the results obtained in the cash conversion cycle equations (where to use your calculations from Microsoft® Excel®).
Propose strategies to increase the cash flows of the company under study.Cite at least two academic sources in your paper with one being from our textbook – and utilize the University Library when practical. Be certain to include both in-text citation work and formal references supporting them. Your source for financial information should also be cited and referenced.
Format your paper consistent with APA guidelines. Please note that Title Pages and References do not count toward word count requirements.
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