Description essay

c:Managing Customer Information to Gain Customer InsightsDescription1. Explain the importance of information in gaining insights about the marketplace and customers.2. Define the marketing information system and discuss how marketing information is developed.3. Outline the steps in the marketing research process. And explain how companies analyze and use marketing information.4. Define the purpose of Data Warehouses?5. What is the purpose of Mystery Shoppers?6. Define Marketing research?7. Define Exploratory research?8. What is Descriptive research?9. Define Casual research?10. Describe what Secondary data is according to the textbook?11. Describe what primary data is according to the textbook?12. What is Survey research?13. What is experimental research?14. What is Ethnographic research?15. What is observational research?16. Describe Focus Group Interviewing?17. Describe Online Marketing Research?18. What is the definition of a “sample”?19. How do you implement the research plan?20. How does a marketer determine specific information needs?
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