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Research project schedule 

 

Choice of the topic 

Choice of the topic 

30 November  

Industry&company, Product&services, Market Analysis, Total Market Demand 

Literature review 

15 January  

Strategy& competitive advantage 

Methodology 

15 February  

Marketing&Sales,Business system & organization, Implementation schedule, Financial Analysis,  

Empirical research 

15 March  

Risk& limitations, Conclusions 

Analysis of results 

15 April  

Final version of dissertation  

Conclusions and final version of dissertation 

15 May  

Deadline for submission of dissertation to the Dean’s Office 
  

Deadline for submission of dissertation to the Dean’s Office 
  

15 June  

 

Research Paper Topic:

Elon Musk:

– Elon Musk’s Tesla, becoming one of the leading companies in the automotive industry (Topic)
– Tesla success & investors who trusted Musk’s project (Sub)
– Globalization strategy with Tesla, how did it succeed? (Sub)
– How did Elon Musk managed to successfully penetrate a very solid market such as the automotive market? (Sub)
– Political & Social affiliations that got him to this (That defines his relationship with officials and people) (Sub)
– What was his penetration strategy? (Sub)
-Market strategy and target audience? (Sub)
– His management strategy and business leadership (Sub)
– How did he manage to maintain his position, if not improve, during COVID 19’s pandemic? (Research Question)
-How Musk communicate or act as a representative of his company in a premium market in order to build trust in clients or convince clients with purchasing Tesla’s products specially during the pandemic crisis with people being aware to be more wise with spending and investing their money (Sub to the research question)

Notes:

-lifecycle theory of an industry, black swan theory, unexpected event that changed the rules of the market 

-Strategic analysis

-Market Strategy

-Resource base view, like how and what companies need to do and learn in order to penetrate an automative market 

-Porter’s 5 forces and which changes changed dramatically? 

-SWOT analysis

-PEST analysis

-Theoretical elements

-Marketing communication & Leadership

-Globalization strategy

-Brand recognition

-Brand Loyalty regarding the customers

-footnotes style or Harvard reference style 

-Insight dissertation should match the title of the dissertation 

-Proper editing and language 

-Zotero for references

Introduction 
Good intro showing the importance of the topic from both business perspective and academic one 
Presentation of aim of the research with research questions  
Information about the research methods 
Presentation of the structure of the dissertation (description of each chapter) 
 
Literature review 
· Intro to the chapter- explanation what is inside of the chapter and why it is relevant from the perspective of the research 
· Definition of the main concepts – for instance definition of virtual team – you need to give several definitions and compare them. Finally you explain which of them you will use in your dissertation and why 
· Divide the whole chapter into smaller chapters; add titles to the chapters 
· The aim of the literature review is to show where the research should be conducted 
· Write chapter summary showing the research gap  

 
Methodology 
1. Research approach 
You need to explain using methodology books what is qualitative research and what are its’ strengths; later you explain why it was needed to apply it in your research 
2.  research questions 
Research questions : 2-3  
3. Research strategy 
Add chapter research strategy; in your case it is case study method; give definition what is case study method and why it is particularly good for your research 
 
4. Research tools 
5. Research limitations 
 
Empirical part 
Add intro to empirical chapter; what the reader will read about 
 
Analytical part 
 
You need to analyze the obtained results in the light of earlier analyzed literature review; here you should discuss what is different/similar with previous research 

Conclusion

Chapter about theories applied (15 pages)

Methodology (4 or 5 pages) 

Empirical research (10 pages)
it is in which you describe the situation, present data, (ex what has happened in Tesla company, how they changed there strategy, how sales got affected and how they manage it, how they where communicating with their consumers and stakeholders) 

Analytical part (5 or 6 pages)