Electrolux Case

Case Electrolux 1. Geographical (North America and Europe) and Demographical market segmentation: stage of family life cycle, size of household, age, marital status (reaching mums and dads who have children or planning to have in all the world) 2. It was supportive as Electrolux was always known as ‚Thinking of you‘. A company took a new approach (young families with babies) which was not taken by anyone before. It also gives a sense that company cares about their clients. The Electrolux baby brochure project fits to a company‘s overall strategy. . Electrolux chose not to send brochures directly but through different channels. At first, their target audience was intermediares and media. When the intermediares and media were concerned the company started to target: a) Networks which own and distribute new mother info and sample packs in hospital. b) Paediatric offices providing large volumes to paediatric associations, gynaecologists and daycare centres. c) Family organisations, planning centres. d) Retail chains for household appliances and chains for baby shops and supermarkets. ) Promo – team events. The target groups are chosen well as through these channels target group can be easily reached. Ideas for other channels: kindergardens, schools (people who are planning to have a second or more babies), public parks, social networks: Facebook, Twitter, Youtube; 4. Instruments by which Electrolux promoted brochures: f) Provide with appliances. g) Ad as a free bonus to magazine. h) Electronic format downloads on baby websites, chat sites, info sites.. ) Internal distribution to staff expecting a new baby. j) CD-Rom for journalists allowing to get all information and picture files. k) Children books. l) Sent directly if costumer order it. m) Worldwide distribution through Electrolux PR global network with an intention to adapt to local needs (translation of language). The instruments are good, that shows a result as well. Also there could other instruments such as: getting brochures with different bills, origami from brochures, 2011-10-25
Approximate price: $22
We value our customers and so we ensure that what we do is 100% original..

With us you are guaranteed of quality work done by our qualified experts.Your information and everything that you do with us is kept completely confidential.You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.The Product ordered is guaranteed to be original. Orders are checked by the most advanced anti-plagiarism software in the market to assure that the Product is 100% original. The Company has a zero tolerance policy for plagiarism.The Free Revision policy is a courtesy service that the Company provides to help ensure Customer’s total satisfaction with the completed Order. To receive free revision the Company requires that the Customer provide the request within fourteen (14) days from the first completion date and within a period of thirty (30) days for dissertations.The Company is committed to protect the privacy of the Customer and it will never resell or share any of Customer’s personal information, including credit card data, with any third party. All the online transactions are processed through the secure and reliable online payment systems.By placing an order with us, you agree to the service we provide. We will endear to do all that it takes to deliver a comprehensive paper as per your requirements. We also count on your cooperation to ensure that we deliver on this mandate.