Essay Summary of Marketing Management

Why has eBay succeeded as an online auction marketplace while so many others have failed? According to Kotler and Keller (2012, p. 411), eBay’s success began by creating a“pricing revolution”, which allowed the bidders/buyers to determine the price they were willing to pay for an item. The consumers were pleased because they felt they were in control, and received the best possible price.
The sellers were also pleased because they reached a wide variety of buyers, and they ended up owing very little overhead when the deals were done (Kotler & Keller, 2012, p. 411). The reason eBay succeeded while others failed is that the others were unable to create a unique business model that pleased both buyers and sellers (Bandyopadhyay & Wolfe, 2004, p. 141). Although there is little revenue input from these companies, many sites such as an auction. om, Sandcrawler. com, and first auction. com merged with others or shutdown due to a lack of participants (Bandyopadhyay & Wolfe, 2004, p. 141). Bandyopadhyay and Wolfe (2004) examined the reasons an auction site succeeds and their variables for their research were determined as ease of user interactivity, variety of product offerings, level of trust, rate of growth and adoption, networking, level of commitment, and payment options.
When customers feel they are more than just a number, they will soon become frequent buyers. Other mentionable by Bandyopadhyay and Wolfe (2004) was the web address must be easy to remember, the site must be easy to navigate, easy interaction with other members or the site itself, availability 24/7, high-usage interaction, advanced features, and the design of the website must be clutter-free (Bandyopadhyay & Wolfe, 2004, p. 141-143). eBay has all of these listed features and must be part of its success.
Approximate price: $22
We value our customers and so we ensure that what we do is 100% original..

With us you are guaranteed of quality work done by our qualified experts.Your information and everything that you do with us is kept completely confidential.You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.The Product ordered is guaranteed to be original. Orders are checked by the most advanced anti-plagiarism software in the market to assure that the Product is 100% original. The Company has a zero tolerance policy for plagiarism.The Free Revision policy is a courtesy service that the Company provides to help ensure Customer’s total satisfaction with the completed Order. To receive free revision the Company requires that the Customer provide the request within fourteen (14) days from the first completion date and within a period of thirty (30) days for dissertations.The Company is committed to protect the privacy of the Customer and it will never resell or share any of Customer’s personal information, including credit card data, with any third party. All the online transactions are processed through the secure and reliable online payment systems.By placing an order with us, you agree to the service we provide. We will endear to do all that it takes to deliver a comprehensive paper as per your requirements. We also count on your cooperation to ensure that we deliver on this mandate.