Explain why Bruce Lipton and his colleague, Rob Williams

Please explain why Bruce Lipton and his colleague, Rob Williams, choose to refer to the “placebo effect” as the “belief effect” & the “perception effect”. Discuss how the term “placebo effect” functions rhetorically and how using the term “belief effect” might change how one considers the effect. 500 words, APA format, pls cite text and lecture

Paragraph 1: INTRODUCTION -State the topic of the paper & what you are going to discuss in the paper.

Paragraphs 2 – 4 : BODY -Discuss the topic.

Paragraph 5: SUMMARY -Recap what you have said.

Lectures: file:///Users/akuabemah/Downloads/The%20Biology%20of%20Belief,%20Chapters%20 4%20&%205.mp3

Videos to watch: https://www.youtube.com/watch?v=4FoYZKZVxFg https://www.dailymotion.com/video/x152g81