Got Milk Ad

Got Milk Ad
            In one of the latest print advertisement of Body by Milk, the company has once again used another celebrity to promote their campaign of encouraging the public to drink cow’s milk. This time, a teen pop idol that has captured the interest of the young children, teenagers and even young adults, was employed as the new star of the Got Milk ad and she goes by the name of Miley Cyrus. Many know her as the “Disney Princess” who appears on the hit show Hannah Montana. She also has released several musical albums that top the charts. It is obvious that the ad was trying to specifically reach the younger generation through Cyrus. Her fan base can be easily tapped by Body by Milk to be their audience. Also, there is a notion among consumers that if a well-known star gives her approval or support to a particular consumer brand, the profitability and the value of the product would be boosted. Since the youth of today are seemingly living an unhealthy lifestyle, this ad can promote drinking milk as “hip” thing to do because of the mentality that anything celebrities do will automatically connote being cool and trendy.
            In terms of the layout and the use of visual elements, the ad mainly focused on Cyrus as the star. The setting was on Cyrus’ dressing room which was filled with clothes, photographs and other celebrity trinkets. More so, the dim lighting added to the sophistication that Cyrus exudes. All of these elements highlighted the high celebrity status of Cyrus. The message of the ad was further enhanced by the text that stated “Girl Power. Actress by day. Rocker by night. I’ve got to keep fit to keep up. So I drink milk. Some studies suggest that teens who choose milk instead of sugary drinks tend to be leaner and the protein helps build muscle. It’s the best of both worlds” (Allnews.com, 2008). In this text, the ad was able to utilize a scenario that really happens in real life. At the same time, it also urges the audience in a creative and indirect way to adapt a healthy lifestyle. Overall, the ad successfully conveyed its message through the eyes of a celebrity.Reference
Allnews.com. (2008). Miley Cyrus Milk Ad. Retrienveed November 7, 2008, from http://a11news.com/119/miley-cyrus-milk-ad/
Approximate price: $22
We value our customers and so we ensure that what we do is 100% original..

With us you are guaranteed of quality work done by our qualified experts.Your information and everything that you do with us is kept completely confidential.You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.The Product ordered is guaranteed to be original. Orders are checked by the most advanced anti-plagiarism software in the market to assure that the Product is 100% original. The Company has a zero tolerance policy for plagiarism.The Free Revision policy is a courtesy service that the Company provides to help ensure Customer’s total satisfaction with the completed Order. To receive free revision the Company requires that the Customer provide the request within fourteen (14) days from the first completion date and within a period of thirty (30) days for dissertations.The Company is committed to protect the privacy of the Customer and it will never resell or share any of Customer’s personal information, including credit card data, with any third party. All the online transactions are processed through the secure and reliable online payment systems.By placing an order with us, you agree to the service we provide. We will endear to do all that it takes to deliver a comprehensive paper as per your requirements. We also count on your cooperation to ensure that we deliver on this mandate.