How This Entrepreneur’s Struggle With Obesity Helped Her Launch A Fitness App

Obesity is the new-age epidemic amongst women and while there are a lot of solutions in the market, very few have generated the right kind of impact on consumers/patients.
Ritu Soni Srivastava, was struggling to get into shape post her maternity period seven years ago. It’s during this period she realized the dilemma of obesity women go through. It was during this period she came up with an idea to launch ObiNo, India’s first DIY health and weight loss app.
“Like most young mothers eager to regain control over their bodies and their weight, I had a not-so-pleasant experience with the traditional vendors of weight loss – which was not only expensive and inconvenient, but also non-transparent. This led me to feel, like I was being held to ransom over my own health.I firmly believe that everybody should have instant access to the knowledge and motivation that they need, to achieve their health goals & that too conveniently. This was why Obino took the shape of a mobile app, since healthy choices are made at least 30-40 times per day & the only tool that is consistently around at such times is the mobile phone,” Ritu said.
About the App
The app follows a 3-pronged strategy to get you to your Weight Loss Goal – a Dedicated Health Coach + Personalised Diet & Fitness Plans + unique Mobile-App based tools that are with you 24×7!
The ‘Dedicated Health Coaches‘ are professionals in the space of Nutrition & Food Science, Yoga, Fitness Training and lifestyle modification who help you in controlling weight, yet, keeping you fit. The coaches and the app help you keeping a track on the calories you consume and the effect on your body, hence, helping you consume the right kind of food and doing the correct exercises as per your need.
While there are several health apps and products out there, it becomes challenging for entrepreneurs to stand out and keep their individuality. According to Ritu, what helps ObiNo stand out is the fact that the team understands Indians, the coaching given, enables people to keep track of and manage their own health and weight by providing them with simple, yet powerful tools, and focuses more on nutrition plans, seeing diet & lifestyle interventions as 90% of its program.
Health and business
Perception about health and fitness has changed over the years. A regular Indian today spends a lot of time, effort and money to remain fit.
Ritu said, “The erstwhile focus on good health and fitness has given way to an unhealthy obsession with a slim and socially acceptable body, due to today’s media-dominated society where body images are unrealistic and airbrushed. And adding to this frenzy is the rise of lifestyle diseases and metabolic disorders, due to sedentary lifestyles and the preponderance of processed foods.”
Vital health tips for women
 Here are few health tips for women from the entrepreneur herself:
Believe you can
Having been there and done that, my first and foremost appeal to women looking to get fit is to believe that you can do it and ask for help, if you are unable to do it on your own. Breaking the cycle of trial-failure- and de-motivation is critical & is the only path back to good health.
 
Be a turtle
The second thing I would like to harp on is that good health and weight loss is about embracing a series of healthy habits for the long-term. There are no miracle pills or diets and if you lose weight fast, you can rest assured that it will be back even faster than you lost it.
Be slow, be steady, be consistent and you WILL win!
Do NOT starve
The biggest myth in weight-loss is that you have to eat less. That is absolutely wrong! You have to eat often and eat right. And never stay hungry. Diet and lifestyle is 90% of weight loss. Exercise if you can, but don’t get depressed if you don’t find the time for it. Just stay on your feet and be active.
Learn for the long-term.
We here at Obino are happiest when we say goodbye to you!
We truly believe that with the right motivation and encouragement, we can help you not only to lose the excess weight, but get healthier, fitter and more confident. And teach you the right healthy habits to stay that way for the rest of your life!
The company claims that the WHO Global Burden of Disease Study begged ‘Obesity’ as the world biggest food problem, replacing hunger! India is estimated to be 14% obese and expected to dramatically increase numbers to about 30-35% Obesity in the next 10 years.
As per the FICCI Wellness Report, the wellness market in India is estimated to be an INR 950 Billion and weight loss/slimming services alone are estimated to be between 60,000 – 70,000 crores. This number is only set to explode.
 
 
 
 
 
 
Approximate price: $22
We value our customers and so we ensure that what we do is 100% original..

With us you are guaranteed of quality work done by our qualified experts.Your information and everything that you do with us is kept completely confidential.You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.The Product ordered is guaranteed to be original. Orders are checked by the most advanced anti-plagiarism software in the market to assure that the Product is 100% original. The Company has a zero tolerance policy for plagiarism.The Free Revision policy is a courtesy service that the Company provides to help ensure Customer’s total satisfaction with the completed Order. To receive free revision the Company requires that the Customer provide the request within fourteen (14) days from the first completion date and within a period of thirty (30) days for dissertations.The Company is committed to protect the privacy of the Customer and it will never resell or share any of Customer’s personal information, including credit card data, with any third party. All the online transactions are processed through the secure and reliable online payment systems.By placing an order with us, you agree to the service we provide. We will endear to do all that it takes to deliver a comprehensive paper as per your requirements. We also count on your cooperation to ensure that we deliver on this mandate.