Marketing Strategy – Distribution And Pricing Strategy
What are some of the ways we can manage the distribution channel? After reviewing this week’s resources and your research, consider the various channels of distribution. In your own words identify at least two ways to better manage and an existing channel for a specific product you personally use? Be sure to explain your reasoning behind your selections.
What are some of the difference between demand influences and supply influences on our pricing decisions? consider the challenges marketers face as they seek to balance supply and demand. Increased prices typically result in lower demand and vice versa. However, this is not always the case. Identify a product in which a price increase or decrease resulted in the opposite demand and explain the factors why.