Need draft done for BUS401 Principles of Finance details & template that assignment needs to be completed on attached

It is easy to become too focused on the minutia of the numbers and lose sight of the larger picture of how a company is valued in the larger marketplace. In this portion of your report you will use the skills and content you mastered in your Adaptive Coach this week to analyze the company’s business and financial conditions and begin to create a macro-level view of the company and its performance within the market as a whole, as well as completing specific analyses that will help you to evolve your impressions of the company’s financial stability and long term health. 
 
Include the following content in this section.
Summarize how Morgan Stanley compares to the overall market
Summarize what 3-5 market analysts are currently saying about the Morgan Stanley.
Calculate the value of the company’s financial assets by completing ratio analyses for Morgan Stanley for the last three fiscal years within the following bulleted categories. Provide a rationale as to whether each ratio is favorable or signals potential trouble for the company justifying your observations with evidence from the data and your findings.These points need to be bulleted and enough information to make a 3 minute video:
 Explain your rationale for including the data elements you provided in your summary comparison of your company within the overall market. 
Explain why you chose the market analysts you included in your summary. 
Explain how the market analysts’ current opinions of the company compare to the picture you have formulated of the company thus far. 
Explain how the 10 ratio analyses of the company’s financial assets you calculated in your draft create a full picture of the overall health the company.
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