Sample Business Plan for Voyez SCX

Business Plan for Voyez SCX
Name
Institutional Affiliation
DateCompany Description and Vision
Company Description/Business Concept, what do you do
Voyez SCX is a Vietnam-based fashion company majoring in clothing brands. The company’s headquarters are in Ho Chi Minh City. It produces its clothing fashions with great care and quality to ensure that it maximally meets its female youths’ needs. The company was inspired by the need to bring Chinese fashion to the United States to promote understanding and appreciation of Chinese culture.
Mission Statement, Vision, Values, Goals
The mission statement of Voyez SCX is to make quality clothing that customers will love at first sight, assure customers of smart and confidently dressed, and have a feeling that each day is worth living. The company’s vision is to bring Chinese fashion to the United States of America and to show the Americans and the world at large the beauty in wearing Chinese fashion. Voyez SCX’s overriding value is quality and maximum utilization of resources, which shows that the company produces a limited number of styles to minimize any prospective wastage. The main goal of the company is to avail and make famous Chinese fashions in the United States and make its citizens appreciate Chinese culture.
Competitive Advantage, Company keys to success
Voyez SCX produces high quality limited and well-tailored clothing fashions that adequately meet the necessities of almost all female youths keeping them attracted to the brand. The limited-production ensures that the company creates high-end demand and has customers exploit any opportunity they get to buy the clothing fashions. The company’s key to success is maintaining quality and limited products and remaining committed to accurately meet its target customers’ needs as has been its culture. At the same time, it continues to win many customers and spreading into every part of the USA.
Target Market and Industry Opportunity
Voyez CSX’s target market is mainly the female youth between 16-27 years old. Apart from constituting the most significant number of the populations, these age group like fashion, the majority of social media users who believes that the number of like they get in these platforms is an achievement. Therefore, they will tend to exploit various fashions to get these likes as well as come to the company stores to take pictures and post, which will help market the company across the United States. The lack of sustainability in fashion in the United States, which the company can easily ensure by producing high quality limited Chinese clothing fashions.
Company Story, Structure, History, Location
Voyez CSX is a brand that was inspired by the need to spread and make the United States market aware of Chinese fashion and appreciate the Chinese culture. Besides, the company founder recognizes the lack of sustainability in fashion in the United States, which they could easily ensure by producing high quality limited Chinese clothing fashions. Voyez CSX has its headquarters in Ho Chi Minh City, Vietnam. It has stores that will be first introduced in Vietnam because it more significant youth populations, which will provide an enormous market to the brand. Within its brick and mortar stores are sit-down café where people can spend their time, and eat. The company employs a matrix structure with the CEO at the top overseeing the marketing, sales and service, and production managers who supervise operation in their departments.
Short term and long term goals
The company’s long-term goal is to make Chinese fashion fame in the United States of America and make the world crave the beauty behind Chinese fashion and culture. To achieve this company have short term goals. Firstly, the company aims to create hyper and excitement around its customers and ensure that every customer understands and appreciates Chinese fashion and culture. Secondly, Voyez SCX seeks to bring a clothing fashion that will bring sustainability in fashion in the United States, which has been struggling with the same for quite some time. Thirdly, the company’s purpose is to maintain quality and limit its production to create a long term hyper-end demand for its stylish clothing fashion, which will help it attract and retain many customers continuously.References
Module 4 Individual Assignment: Target Customer Profile
New Business Venture Brand Name: Voyez SCX Voyez SCX
Target Consumer Profile: Voyez SCX Voyez SCX
Approximate price: $22
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