Social media marketing play a pivot role in the global business

ABSTRACT
Social media marketing play a pivot role in the global business sector with majority of influencers creating powerful interconnection with the social media account users. In regards to this, every business is trying to use social e-commerce to market their product through use of social media platforms. This implies that the social media acts as a catalyst to steer products to the people through use of digital platforms. To engage in e-commerce, social networking and collaboration has been the main topic of the town, which creates a preferable environment to harness business growth in different parts of the world. While social networking has created room of opportunities in business growth, it has also led to significant risk and losses in the economy. In particular, some organization have flouted rules and increased product prices due to the ongoing covid-19 pandemic. As a result, it has remained a question to be answered, if we should trust social influencers and social networking in the future purchase of products. Therefore, the level of trust and advertised product remains a dilemma for social media users where different communities and sectors value overall health safety during covid-19 crisis. The aim of this research is to determine, if trust in social media influencers influences marketing in GCC region; to examine whether power of social-networking and collaboration between business influences marketing; and to assess if sustainability in social e-commerce influences marketing. The research design adopted was descriptive statistics where questionnaires were distributed in Middle East SMEs to explain the aforementioned objectives.APPENDIX
QUESTIONNAIRE: Marketing in Social Media: Influencers and Impact on E-commerce.
Instructions
The following questionnaire provides a brief description of marketing in social media. The objectives of this questionnaires aims to evaluate trust in social media influencers in GCC region, power of social networking and collaborations between business and sustainability in marketing social commerce. Tick once inside the box of every question.
Section A
1. What is your gender
I. Male
II. Female
2. What is your age group
I. Below 18 years
II. 18-25 years
III. 26-35 years
IV. 36-45 years
V. 46-55 years
VI. Above 56 years
3. What is your nationality?
I. Saudi Arabia
II. Kuwait
III. United Arab EmiratesSection B
This section provides detail description of trust in social media influencers in GCC region. Tick appropriately inside the box only once.
4. I trust products that has been advertised by influencers
I. Strongly agree
II. Somewhat agree
III. Neither agree nor disagree
IV. Somewhat disagree
V. Strongly disagree
5. I bought advertised products
I. Strongly agree
II. Somewhat agree
III. Neither agree or disagree
IV. Somewhat disagree
V. Strongly disagree
6. In your opinion, are you satisfied with the purchased products
I. Very satisfied
II. Satisfied
III. Neutral
IV. Dissatisfied
V. Very dissatisfied
7. What is your extent of the experience on future purchase
I. Excellent
II. Very good
III. Good
IV. Fair
V. poor
Section C
This section provides detail description of power of social networking and collaboration between businesses. Tick appropriately inside the box only once.
8. How often do you use social media platform?
I. Very often
II. Often
III. Moderate
IV. Less often
V. Not at all
9. How often do you shop online
I. Very often
II. Often
III. Moderate
IV. Less often
V. Not at all
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