UPS: How Brown Got Cool

What can brown do for you? More businesses and consumers are realizing the benefits of UPS are much more than simply delivering packages. With the brand image and symbol revamp, business has been through the roof with more people taking advantage of the offerings of UPS. UPS was ready to claim more of the market share and influence consumers to think of and use UPS for their personal delivery and business needs.
The Integrated marketing communications approach was the best solution to expose all of the offerings of UPS and how much of a benefit UPS is, not only for businesses but consumers as well. UPS was determined to change their image as a company and as a brand and has had extreme success in doing so. From the transformation of the UPS symbol, to the revamped advertising methods, to the UPS Store, more of the market has found a way to utilize the services offered by UPS.
Many consumers originally thought all UPS did was deliver packages and offer package tracking, but with the integrated marketing communications approach, the market is now realizing all that is offered. Multiple marketing approaches were necessary to reach a broader market. Instead of limiting the marketing to a particular group, the exposure expands with different marketing approaches. Business print, trade print, industry specific print, and radio on a local market basis helped reach the masses while advertising different services provided to appeal to everyone’s needs.UPS made a conscious effort to reach five target markets which include shipping decision makers, front office decision makers, small business decision makers, senior level decision makers, and the newest target, the end consumer. For each market, the focus is on how can we help you. Offerings such as viewing and paying bills online, preparing billing reports to monitor shipping expenses, managing staffing for high volume shipping and receiving and even an online packaging advisor help to meet the needs of more people. “Getting started,” 1994-2013) Brand recall is extremely important in business. Most businesses look at having a brand recall rate of over 50% as a positive. UPS’ brand recall rate is between 97 and 98 percent which is a rate that is obviously dominating the market and has a significant impact on profit, new business and repeat business.
UPS has won multiple rewards and continuously earns high ratings in various fields including taking top place in Customer Loyalty Index which goes hand in hand with brand recall. For the fourth consecutive year, Brand Keys Customer Loyalty Engagement Index ranked UPS #1 in the Parcel Delivery category, citing brands best able to engage consumers and create loyal customers. ” (“Business excellence,” 2013) The new slogan “What can brown do for you” is indeed a catchy one but also provokes thought. The slogan paired with information on different aspects of UPS has allowed consumers and businesses to think outside of the box and utilize the services offered to help them operate more sufficiently with great ease.
Approximate price: $22
We value our customers and so we ensure that what we do is 100% original..

With us you are guaranteed of quality work done by our qualified experts.Your information and everything that you do with us is kept completely confidential.You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.The Product ordered is guaranteed to be original. Orders are checked by the most advanced anti-plagiarism software in the market to assure that the Product is 100% original. The Company has a zero tolerance policy for plagiarism.The Free Revision policy is a courtesy service that the Company provides to help ensure Customer’s total satisfaction with the completed Order. To receive free revision the Company requires that the Customer provide the request within fourteen (14) days from the first completion date and within a period of thirty (30) days for dissertations.The Company is committed to protect the privacy of the Customer and it will never resell or share any of Customer’s personal information, including credit card data, with any third party. All the online transactions are processed through the secure and reliable online payment systems.By placing an order with us, you agree to the service we provide. We will endear to do all that it takes to deliver a comprehensive paper as per your requirements. We also count on your cooperation to ensure that we deliver on this mandate.