Use of Internet in Marketing Planning

Market oriented strategic planning is described as the process of developing and sustaining a workable link between a company’s objectives, expertise and resources and the altering market opportunities (Kotler, P). Developing market strategies is a complex task, which requires deep study and analysis of the current market opportunities.
The market world of today faces a new threat and opportunity, the Internet. It is a threat for those who have still not utilized it for direct marketing of their products and services and an opportunity for those have initiated this step. Internet has facilitated sales and marketing of numerous products of different companies. However, the use of Internet to develop marketing channels has also be a reason for the decline of sales of brick and mortar retailers. This era is the era of speed, sophistication and ease. Today people find it more comfortable to order things via Internet.
According to the situation in the provided material about a company whose product line is as competitive of that as the leader in the computer industry DELLTM Computers, the retailers should be satisfied with the answer that even though the company would introduce and use a system similar to the one used be Hewlett-Packard TM but it would not affect their share of the business as they would be provided with web orders that the company gets and the retailers would be responsible for their completion and shipment.This would earn them sales commissions according to a percentage that can be negotiated between the company and the retailers. And hence it would deprive them of their customers.
The company should formulate and implement a system that is similar to the one used by Hewlett-Packard TM so it does not loose 60% person sales earned due to its retailers which if lost can be a great loss to the business of the company. This system would be equally beneficial for both the company and its retailers.
Bibliography
NSW Small business(2006)  Marketing Strategy. Retrieved on November 2nd 2006
Kotler, P. (2002). Marketing Management. Prentice Hall. Eleventh Edition. ISBN: 8120320832
 
 
 
 
 
 
 
 
 
 
 
 
 
Approximate price: $22
We value our customers and so we ensure that what we do is 100% original..

With us you are guaranteed of quality work done by our qualified experts.Your information and everything that you do with us is kept completely confidential.You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.The Product ordered is guaranteed to be original. Orders are checked by the most advanced anti-plagiarism software in the market to assure that the Product is 100% original. The Company has a zero tolerance policy for plagiarism.The Free Revision policy is a courtesy service that the Company provides to help ensure Customer’s total satisfaction with the completed Order. To receive free revision the Company requires that the Customer provide the request within fourteen (14) days from the first completion date and within a period of thirty (30) days for dissertations.The Company is committed to protect the privacy of the Customer and it will never resell or share any of Customer’s personal information, including credit card data, with any third party. All the online transactions are processed through the secure and reliable online payment systems.By placing an order with us, you agree to the service we provide. We will endear to do all that it takes to deliver a comprehensive paper as per your requirements. We also count on your cooperation to ensure that we deliver on this mandate.