Visual Communication in the Media Deliverable 3 – Enhancing Messages with Visuals

 
Competency
Investigate and modify workplace visual media communication to enhance efficiency in completing tasks.
Scenario
You work for a marketing organization that has taken on a new client. The new client is originally an American company which targets American clients. However, with the current trends, this company realizes it needs to extend into global operations.
Your task is to create two logos for this new client and submit a video presentation for the marketing team to review. Create an original, American-style logo, and then create a more globalized version of that logo. Since most of the company’s global clients come from India, design the global logo to reflect the visual preferences that might appeal to that specific global audience. When designing the logos, utilize the following visual communication elements:Logo size
Logo color scheme
Logo symbols/symbolism
Logo iconic meaningThe marketing team has specified that the video presentation should be less than three minutes in length, and be created using a screen share to show both your visuals and audio analysis. They have also sent an email stating the following items need to be addressed:The main objective is to present your two logos and address how they strategically and effectively use the visual communication elements itemized.
Be sure to compare and contrast how differently American and Indian target audiences may respond to these logos.
Discuss why your marketing organization should consider the importance of using the visual elements you visually designed for these logos.Instructions
The presentation must include a visual and an audio recording using Screencast-O-Matic®, a free audio recording software compatible with PC and MAC computers. Follow these instructions to download and use this software to create your presentation.Access the Screencast-O-Matic® homepage by clicking on the box in the upper right-hand corner titled, “Sign Up” to create your free account.
Create a free account (be sure to write down the email and password created for account access.)
Once logged in, click on the “Tutorials” link at the top of the homepage and view Recorder Intros.
Create your presentation by clicking on the “Start Recorder” box.
Once finished recording click on the “Done” button.
Next, choose, “Upload to Screencast-O-Matic®”.
Select “Publish”.
Choose “Copy Link”.
Place the “Link” in a Microsoft Word® document and upload to the deliverable dropbox.ResourcesFor assistance on creating a PowerPoint® presentation, please visit Writing Guide: PowerPoint Presentations
For additional assistance on creating a Screencast-O-Matic®, please visit the Library and Learning Services Answers page: How do I make a video of a PowerPoint presentation using Screencast-O-Matic®?For additional writing and research support, please visit the following Library and Learning Services resources:APA Guide
How can I make a Research Appointment with a Rasmussen College Librarian? 
  
Grading Rubric
  
A
 
4
 
Mastery
 
Creates   an American logo which thoroughly uses visual communication elements: size,   color, symbolism, iconic meaning.
 
Creates   an Indian logo which thoroughly uses visual communication elements: size,   color, symbolism, iconic meaning.
 
Thoroughly   compares and contrasts how American and Indian target audiences respond   differently to logos.
Approximate price: $22
We value our customers and so we ensure that what we do is 100% original..

With us you are guaranteed of quality work done by our qualified experts.Your information and everything that you do with us is kept completely confidential.You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.The Product ordered is guaranteed to be original. Orders are checked by the most advanced anti-plagiarism software in the market to assure that the Product is 100% original. The Company has a zero tolerance policy for plagiarism.The Free Revision policy is a courtesy service that the Company provides to help ensure Customer’s total satisfaction with the completed Order. To receive free revision the Company requires that the Customer provide the request within fourteen (14) days from the first completion date and within a period of thirty (30) days for dissertations.The Company is committed to protect the privacy of the Customer and it will never resell or share any of Customer’s personal information, including credit card data, with any third party. All the online transactions are processed through the secure and reliable online payment systems.By placing an order with us, you agree to the service we provide. We will endear to do all that it takes to deliver a comprehensive paper as per your requirements. We also count on your cooperation to ensure that we deliver on this mandate.