See attached.
Respond to the following in a minimum of 175 words (Use APA Style):
· Discuss the role of ethics in marketing, particularly in the environment of online marketing and artificial intelligence.
First Response Reply here:
Reply to these two students below. Be constructive and professional in your responses. (minimum of 175 words) (Uses APA Style)
Student 1- Raymond Parks
One of the main roles that ethics play when it comes to marketing and artificial intelligence is the same age old factor or role of making sure things are morally acceptable by the standards that we set as a society. The key to ethics in this instant is to work on ways to implement those ethics within the inner works of the AI system. This can be seen through the use of different search engines and how they respond to what can be searched and the limitations that they have and different products that you might use within your home like Alexa and other smart devices. This also refers to different algorithms that are used. This can be difficult with trying to make some of these types systems more human like. I think it also has to do with some of the security and privacy concerns when it comes to some of these systems. I think when it comes to online marketing it all pertains to the same things when it comes to ethics and how your market certain items or products and how we deem what is acceptable and not acceptable.
Second response Reply here:
Student 2 Jamie Gallentine
As data becomes more abundant and consumer digital footprints become commonplace, more understanding of their lives are analyzed and contextualized. The average consumer is becoming increasingly educated about what they share and how it’s used by business, many times without the user acknowledgment or consent. AI is accelerating its pace and with it, the massive data sets allow analysis and contextualization of information that has inherent benefits but also vulnerabilities to individuals and society, real and yet to be revealed. Some more sophisticated users were unwilling to give any one company too much of their information and would opt to use different browser services. Ghostery and other ad blockers allow users to see who was tracking them. This makes it more difficult for ad networks to effectively monetize. More importantly, it reduces the amount of information companies could track about their users. Adblocker usage surged 30% in 2016 (according to PageFair) …There were 615 million devices blocking ads worldwide by the end of 2016, 62% (308 million) of those mobile. Desktop adblocker usage grew 17% year-on-year to 236 million.
Third response Reply here: